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商品編號： 9-711-017 出版日期： 2010/11/18 作者姓名： Iyer, Lakshmi;Arora, Namrata 商品類別： Other 商品規格： 18p 再版日期： 2011/02/25 地域： California;India 產業： 個案年度： 2010 -
商品敘述：
In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy initiatives? Should releases be restricted only to more secure digital screens? Should the company be concerned about the frequent comparisons of the movie with Forrest Gump, in light of several recent cases of Hollywood studios suing Bollywood producers for plagiarism?
涵蓋領域：
Finance and investing;White-collar crime
相關資料：
Case Teaching Note, (5-711-076), 7p, by Lakshmi Iyer
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